Perkins And Dyers Theory

Tessa Perkins says that stereotyping is not a simple process, she identified that some of the many ways that stereotypes are assumed to operate are not true. She says that they are not always negative, they aren't always about minority groups or those less powerful, they are not always false - supported by empirical evidence and at last they are not always rigid and unchanging. Perkins argues that if stereotypes were always so simple then they would not work culturally. Telling the audience how women are represented very different to men in horror film, how women need a make character to save them from the evil in a film. 

Dyer details that if we are able to be told that we are going to see a film about an alcoholic then we will know that it will be a tale either of sordid decline or of inspiring redemption. He says that this is a particularly interesting potential use of stereotyping, as which the characters are constructed, at the level of Mise En Scene. As a stereotype but is deliberately given a narrative function that is not implicit in the stereotypes, this throwing into question the assumption signalled by the stereotypical iconography. Dyer says that they are more recognizable stereotypes of non-white racial groups, the proletariat and women in society. The media is very selective in what like to express to and portray to audience and the media uses a upper class ideology and collective census to see what can be shown to the audience in UK and around the world. Meaning that the audience do not have power over what they can consume from the media. They are being controlled by the media to fit the ideology of upper class as they are the ones who are controlling the media.