Sohail Qureshi A2 Media Studies
Audience Research. Results From Questionnaire.
I have sent out my questionnaire to 100 people, but I have only received 44 responses. This is one of the negative points of a questionnaire due to the low responses I have been given back for my media product. However 44 responses is a suitable rate for a general idea of my local target audience. My questionnaire being semi-structured, I have both qualitative and quantitative data from the questionnaire.
Most of my Target Audience will be aged from 17-19, and will enjoy watching films. However if the results show that my audience are over the age of 19, I will be changing the age rate of the target audience for my media product. Also my questionnaire will give me more information on horror films, this will make me understand how horror films are enjoyed or not enjoyed by my Target Audience.
Results & Analysis
This is the results for gender that are preferred to the product that I am creating is very important to as this shows me how to develop the product to a specific gender and how I can be successful. In my case it is mainly females who enjoy horror films however, males still watch and enjoy horror films. Therefore I will be thinking about both genders when creating all of my products. Most of the responses were from females but I will target all of the genders in a way that is suitable for both genders to enjoy and to ensure the product's target is a mass audience.


The Research I have collected back shows me the age of my target audience. The target audience should be the age of 17-19 and 23+, this kind of agrees with my hypothesis and this will show me to have suitable content for this age group for the products. Most of the responses I got were from age 17-19 showing me a perfect age to aim most of the product at but still aim it at 23+. This result will not be representative to the whole public. However this provides me with a rough estimate on how the public will be.
This result shows me how many people enjoy watching horror movies in my target audience. The responses are positive for my media product as most of the population like to watch horror movies. However there is still a high percent of the population who do not watch horror movies, and the percent being 33.3%. I will be looking at this to see why they do not enjoy watching horror movies.
These responses here show me why some of the population do not watch horror movies. Most the population do not watch horror movies are because they are too scary for them and a little cliché for their taste. The result from this question tells me why some of the population don’t enjoy watching horror movies. This helps me as I can try and change their mind from my film product that I will be producing.
The results here show me how much horror movies my target audience watch every week or month. The results show that most of the population watch once or twice a month. This helps me as this tells me how much horror movies the audience watch per month and how advertising I will be needing to do and how much time the audience have on them. two of the option in this question have the same percent so I will be making an estimate of how people will be watching my media product. I can now make an estimate of how much of the population should watch the my horror film product.
After analysing this question I have been able to confirm who the audience may watch the horror movie with or how other audience can know about my horror movie from the target audience. A lot of the public watch horror movies with their partner, friends or alone. This helps me to how much my horror movie can scary.


The responses I have collected back from my questionnaire show me that a lot of horror movies make the population scared and nervous when watching an horror movie. This tells me how the audience feel watching an horror movie. Not a lot of people feel excited when watching a horror movie, and I want to change that for my horror product. I want my audience to be scared, nervous and excited when watching my horror product. Collecting the information from this question, I will now be making my horror movie more exciting for the audience, making it scary and nervous for the audience. As you can see there is a high percent of the audience being confused when watching an horror movie, percent being 12.5% this is a high number of people being confused while watching a horror movie. I will be taking this back, and I will be making my horror product easy to understand to my audience, making it clear what the storyline is when watching my horror product but I will not be giving all of the storyline away in the trailer or other products that I will be creating.


I have received most of the responses on isolated locations for my horror product to be based in. I will be taking in all of the responses to analysis what type of setting I will be using, as the audience want more isolated location. However I believe that I will be using all of the settings in my trailer at some point to create more suspense throughout the film as the audience will always be on edge as they will have the knowledge about the settings that are in use.
The responses I have received back from my questionnaire tell me that psychological horror is a popular subgenre for my target market, however action horror is the second sub genre the most popular which might enable me to combine both of the genres together to create my horror product. So this will provide me with a larger demographic to present my horror product.
This question shows that most of the population prefer a horror movie to be based on a real life event. Half percent people who answered this question believe that they prefer a real life event horror movie. I will be taking this in action when I come to creating my horror product, even though the audience prefer a real life event horror movie I might take my horror product to an extent rather than making it all real life event.
The responses in this question tell me that lot of my audience are not frighten of gruesome aspects in an horror movie. So I will be taking a different path to frighten my audience in my horror movie. I will add some gruesome aspects but to an extent, I don’t want the audience to be bored while watching my horror trailer. This has helped as I now know what type of special effects I need to add to make my audience scared.
This question results tell me that my audience prefer not to know the storyline of the film to be shown in the trailer. I will be giving a teaser of the storyline but I will not give the whole plot away in the trailer like other horror movies. I will be keeping the audience on the edge for the storyline.
This question just tells me what my audience expect to see in a trailer. what type of convention they notice or would like to see in my horror trailer. I will be using all of the features as this is what makes an horror trailer, and I want the audience to be attracted to my product very easily. This tells me what stands out to the audience when watching a horror trailer. Using these features in my trailer to make the my product stand out from other horror trailers.
The name ‘The House Guest’ got the majority vote on this question. Due to this results I will be calling my horror movie ‘The House Guest’ as this is the name the target market approve of. This shows me what my target market thinks for my product name, rather than me just choosing it and the audience might not have liked it. This is a clear result which name I need to go for my product. I needed to be sure what my target audience wanted from me and now I know what path I need to take for the name of my movie.


These are the short qualitative data responses I have received from my questionnaire. This allows me to gain a small insight to how my audience think. From analysis of these responses, I have noticed that most of the people want an ending where most of the characters die and some want the ending to be a cliffhanger. I have noticed that horror movies provide a psychological of thought which develops emotions for my audience. I have also noticed that horror movies lack a plot twist at the end of the film, I will be looking at that so my audience can be approved by the product I am creating.
This overwhelming result shows me what type platform my audience watch movies on. This tells me that I need to be distributing my product on different platforms rather than having it on one. I have decided that I will be showing my film on every platform but it will come out first in the cinema and then go into other platforms.