Teaser Posters are an early promotional step for a film. These teaser posters are known as an advance poster to attract the audience before all the big marketing happens.These teaser posters contain very basic image or design the excitement to be built for the audience and have excitement around the film without revealing much information, as this keeps the mystery around the film. A teaser poster includes the tagline to create a memorable dramatic phrase that will sum up the tone and premise of the product, or to reinforce and strengthen the audience's memory of a literary product, and it has the date at the bottom of the page so the audience know when the film will be releasing.One of best example is that when the Dark Knight was released, film industry released the Batman logo, they can hint the target audience what might happen in the film.
A lot film industries use Character Posters to market their films to the audience. These posters contain an individual from said film. These posters can show how each of the characters in an film are represented to the audience and this gives the audience a chance to see how characters are in an film. I can use something like this for my film posters as this will will give my audience a chance to connect to the characters being shown in my film. Not a lot of horror films do character posters but I believe character posters would be good for my film as it gives my audience a chance to see the characters in the film as characters are a very strong aspect of my film.
Theatrical Posters are the type of posters that are released near the date of a films release and are showcased outside of cinema.Theatrical posters are a key role in posters as they are the main posters for a film and show the key aspect of the plot, characters, location and actors etc. They are a very crucial posters to a films success for the films marketing companies.
From the research for the different types of posters, I will be including an teaser and theatrical posters for my film.As this will be time consuming so that is why I have chosen to go with the teaser and theatrical posters so the audience will get to see one of the posters for my film as each of them will show the basic information needed by my audience. All of the posters created by me will be disturbed on social networking sites as this is what my target audience use on a day basis.By using these poster types, I will have the opportunity to have as much marketing strategies as possible for my film product.
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