The Different Types Of Posters

Before creating my own poster, I have first looked at different types of posters to see what types of posters were getting released by other film industries.

Teaser Posters are an early promotional step for a film. These teaser posters are known as an advance poster to attract the audience before all the big marketing happens.These teaser posters contain very basic image or design the excitement to be built for the audience and have excitement around the film without revealing much information, as this keeps the mystery around the film. A teaser poster includes the tagline to create a memorable dramatic phrase that will sum up the tone and premise of the product, or to reinforce and strengthen the audience's memory of a literary product, and it has the date at the bottom of the page so the audience know when the film will be releasing.One of best example is that when the Dark Knight was released, film industry released the Batman logo, they can hint the target audience what might happen in the film.

A lot film industries use Character Posters to market their films to the audience. These posters contain an individual from said film. These posters can show how each of the characters in an film are represented to the audience and this gives the audience a chance to see how characters are in an film. I can use something like this for my film posters as this will will give my audience a chance to connect to the characters being shown in my film. Not a lot of horror films do character posters but I believe character posters would be good for my film as it gives my audience a chance to see the characters in the film as characters are a very strong aspect of my film.

Theatrical Posters are the type of posters that are released near the date of a films release and are showcased outside of cinema.Theatrical posters are a key role in posters as they are the main posters for a film and show the key aspect of the plot, characters, location and actors etc. They are a very crucial posters to a films success for the films marketing companies. 

From the research for the different types of posters, I will be including an teaser and theatrical posters for my film.As this will be time consuming so that is why I have chosen to go with the teaser and theatrical posters so the audience will get to see one of the posters for my film as each of them will show the basic information needed by my audience. All of the posters created by me will be disturbed on social networking sites as this is what my target audience use on a day basis.By using these poster types, I will have the opportunity to have as much marketing strategies as possible for my film product.  

Shot List Drafts

Shot List Draft 2,
In the image you can see the second draft we have created for our trailer for The House Guest. You can see how each of the scenes will be place in the trailer. This also tells you how long each of the scenes in the trailer will be. This Shot List just explains how we might structuring our trailer when finishing the final product. This draft is just to show the audience that the team of The House Guest film can take the trailer in many different paths.



Shot List Draft 3,

Here is the third draft of the Shot List for The House Guest. Again the team of the film have made a draft of how they would like to see the trailer for the film in a different way from the first one. Showing the audience how they can see the trailer in many different ways. This is why we have created another Shot List so the audience know that we can approach this product in many ways and show that we have put a lot time into this film.





Shot List Draft 4,
This Shot List draft is the last one we have created for The House Guest trailer. As you can see this one is a lot more in depth as we hope the trailer to be going in draft 4 order as we think this is the best one from all of them. As you can see in this draft you can see how long each of the scenes will be and what shot number the scenes are in the trailer. You can also see that what order the scenes go into the trailer. This shows the audience how the trailer will be set out when marketing this film to the targeted audience for The House Guest.


All of these drafts are to show how will be setting our trailer out when marketing the film to the audience. These drafts also tell the audience what types of scenes we are having in the trailer and how we are showing a little part of the story line to them. These drafts will be put into Windows Excel with what types of sound and audio we will be having in the trailer. We will also be putting the angle of the camera so you can know what type shots we have in the trailer and how the angles are representing the horror in the film trailer.

Stuart Hall And The Theory Of Encoding And Decoding

This theory is about how media messages are produced, circulated and consumed, proposing a new theory of communication. Hall said that the meaning of a media text is not determined or fixed by the sender, the message is never transparent and the audience is not passive recipient of meaning. He says that there is a "lack of fit" between the moment of the production of the message (encoding) and the moment of its reception (decoding). In other words people interpret media texts in different ways, depending on their cultural background, economic standings and personal experience, and also that the audience members can play an active role in decoding the messages of the text and are capable of changing these messages themselves.

Audience Response 

Oppositional: When they understand the text, but reject the message, they come from an oppositional position

Dominant: Seen as the hegemonic response, people share the code and preferred reading 

Negotiated: They accept what the text is saying, and adapt it according to their social background.

These are the three different types of ways the audience reads the text according to Stuart Hall.

Keeping the Audience Updated

Hello everyone, we will be going out on the 20th of November to film one of the first trailer scene for The House Guest. I will be keeping you updated on what we will be filming on this Friday, I will also be updating anything we decide to change in the trailer, if you have anything that we should add into the trailer that you would like to see in The House Guest on this as post as I will be checking this poster everyday until the production team and I go out on Friday 20th to shoot for the trailer, please feel free to comment or try to contact on my Google account. Thank you

Annotated Hand Drawn And Computer Based Ancillary Product

Here is the hand drawn front magazine cover idea and a computer based version to make it very clear for all my audience and to make clear where all my content is going to be on the screen. I have placed the main image in the middle of the page as I want the main image to standout to the audience more then any other sub-image on the page. This also means that the audience will see the main image first, before anything on the front cover. As you can see that the main image is overlapping the title of the magazine as this tells the audience that this film is more important than the magazines title and that will interest the audience more into the film. The sell line are on the right hand side as well as the left side, this means that although this will be seen last some more time will be spent on reading the sell line which in turn means that the audience will spent more time looking at the magazine cover. I have also included a puff/pug to keep the audience interested in the magazine they are reading, to mean them on their toes.

Stereotype Theory

This prezi explains the stereotype theory and how negative women are shown in the media. This will also show how I have used the stereotype theory in my groups trailer. How we have gone against the theory to show women are not the weaker ones in a horror film. They are strong as male characters in horror films. 

Shooting Schedule

Friday 20th November - The shooting begins, we will be starting with the opening scene of the trailer. Which is where Logan is running in the woods at the middle of the night. I believe that it will be better to get this scene out of the way as we will be filming at midnight. Also this scene will be coming to the trailer quite a bit so will be starting filming this in about 2 weeks.

Saturday 21st November - Here we will be filming where Amelia's car breaks down. She knocks on the door, tells Aaron and Logan about she needs our help. We will be filming this on this day as 28th November is the day we can get the props for that scene and film the prefect scene we all have the image of in our mind.

Sunday 22nd November - This scene includes Aaron, Logan & Amelia sitting eating dinner and watching TV. Logan will be vlogging this but the reason we have decided to film this scene on this is because this is the day when the domestic house location we are filming this is free.

Monday 23rd November - We will all be filming more scenes on this night as we will be having the house all to our production team. This gives my group a chance to film most of the night scenes which we will be including in our trailer. Also will be filming most of the short clips which will be included at the end of the trailer. This is because the way we have put the scenes together, we will be filming the short clips on this night with other big scenes.

Monday 23rd November - We will also be filming a scene where Amelia is standing outside in the middle of the garden when it is very dark. The garden light will come on by it self as it turns on when someone walks past in the dark. We will be using this to wake Logan up as the light is very bright.

Monday 23rd November - This day we will be filming day time scene between Aaron, Logan and Amelia. This when Logan finds weird things happening around the house when he is vlogging and Aaron is playing a game.

More shooting schedule will be coming later on as we still haven't finished our trailer scenes. I will be informing you as soon as possible but in the mean time, this is my groups draft for the Shooting Schedule. Feel free to comment back on what we should include into our horror film trailer, thank you.